WeightWatchers “WeightWatchers + Oprah: Making the Shift”
This three-hour interactive virtual event, hosted by WeightWatchers and Oprah, inspired “a new way to think about weight.” It was a unique experience with both a live studio audience and a large virtual audience via Zoom presented on a large 270-degree 4K video screen. MellyQo worked on an array of elements for the show including graphics and art direction for the immersive screen, tape pieces, lower thirds, bugs, book animations and printed & digital guided journals for the audience.

Credits:
Client: WeightWatchers
Agency: Yes Collective
Producers: Jenna Kostelnik Utley, Mel Safford, Terry Goulder & Sarah Krauss
Design & Animation: MellyQo